Netflix Streams to TV

Netflix Streams to TV

After writing the book on movie-rental convenience, Netflix is about to add a new chapter that’s sure to please consumers’ growing appetite for immediacy. The online rental giant first began expanding its services when it gave subscribers the ability to stream select titles to their PCs. Now Netflix is taking the concept a step further with a plan that will have users streaming content directly to their TVs, thanks to a set-top box the company is developing with LG Electronics (partnerships with other consumer electronics makers could also be in the works). Expected in the second half of 2008, the box will allow Netflix to function much like
the Amazon Unbox service available to TiVo subscribers. Pricing for the box has not been announced; the service will likely be included as part of a standard Netflix subscription.